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Selected Projects

Toyota 86: The Fun Police (launch campaign)

Censored 86 posterFor the exciting launch of the new Toyota 86 sports car, New Zealand’s first shipment was hijacked by a mysterious organization calling themselves ‘The Fun Police’.

This sparked a nationwide hunt for the missing vehicle that spanned multiple advertising channels – both online and off.

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KiwiRail Scenic Journeys (website redesign)

KRSJ_introThis project involved the complete re-design and re-concept of the KiwiRail “TranzScenic” website to an exciting new “Scenic Journeys” brand.

The new site was designed to help customers ‘put the train in their trip’ and be inspired about the great places and activities the train could take them to.

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RightCar (website redesign, mobile)

rightcar_coverRightCar.govt.nz website for the New Zealand Transport Agency, and later a series of targeted mobile versions.

This great website aims to help people discover how safe their own car is and educate them about choosing a safer car for the next time they buy.

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Toyota FJ: Top To Bottom (launch campaign)

Top To Bottom (photo by Juan Mon)Toyota wanted to celebrate the Land Cruiser’s 60 year anniversary as a legendary kiwi icon, and launch a brand new Land Cruiser – the ‘FJ’.

We decided to take the FJ for an epic test drive – from the top to the bottom of New Zealand – proving its off-road credentials and taking kiwis along for a “legendary journey” through seldom-seen parts of our beautiful country.

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The Case of The Midnight Note (experimental fun)

The Case of The Midnight NoteThis transmedia detective story played out across Twitter, Flickr, and Facebook, drawing the audience into the gritty world of a Noir Wellington.

Told through tweets, illustrations, photos, comics, audio plays, and finally a live theatre performance, it culminated in a fund-raising fancy dress party and exciting finale at Betty’s Digital Media Bar.

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