For the exciting launch of the new Toyota 86 sports car, New Zealand’s first shipment was hijacked by a mysterious organization calling themselves ‘The Fun Police’.
This sparked a nationwide hunt for the missing vehicle that spanned multiple advertising channels – both online and off.View project ››
The new site was designed to help customers ‘put the train in their trip’ and be inspired about the great places and activities the train could take them to.View project ››
Toyota wanted to celebrate the Land Cruiser’s 60 year anniversary as a legendary kiwi icon, and launch a brand new Land Cruiser – the ‘FJ’.
We decided to take the FJ for an epic test drive – from the top to the bottom of New Zealand – proving its off-road credentials and taking kiwis along for a “legendary journey” through seldom-seen parts of our beautiful country.View project ››
This transmedia detective story played out across Twitter, Flickr, and Facebook, drawing the audience into the gritty world of a Noir Wellington.
Told through tweets, illustrations, photos, comics, audio plays, and finally a live theatre performance, it culminated in a fund-raising fancy dress party and exciting finale at Betty’s Digital Media Bar.View project ››