Working Principles

Working Principles

8 principles for great product design


8 things we focus on to produce great product design in my team.

  1. Gradatim ferociter (ship small things quickly)
  2. Never delegate understanding (understand why)
  3. Genchi genbutsu (real world context matters)
  4. Co-design (the design team is the whole team)
  5. Collaborative critique (never defend design)
  6. Learning everywhere, all the time (not best, only better)
  7. Get it working right first (authentic substance)
  8. Details make the design (be thorough to the last detail)
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