Toyota 86: The Fun Police

Proximity Wellington, Toyota New Zealand, 2012

For the exciting launch of the new Toyota 86 sports car, New Zealand’s first shipment was hijacked by a mysterious organisation calling themselves ‘The Fun Police’.

This sparked a nationwide hunt for the missing vehicle that spanned multiple advertising channels – both online and off.

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Toyota FJ: Top To Bottom (launch campaign)

Proximity Wellington, Toyota New Zealand, 2011

Toyota wanted to celebrate the Land Cruiser’s 60 year anniversary as a legendary kiwi icon, and launch a brand new Land Cruiser – the ‘FJ’.

We decided to take the FJ for an epic test drive – from the top to the bottom of New Zealand – proving its off-road credentials and taking kiwis along for a “legendary journey” through seldom-seen parts of our beautiful country.

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