CHOICE (website redesign)

DT Digital, CHOICE Australia, 2013-2015

CHOICE have been a trusted and valuable Australian institution for more than 50 years. An independent and member-funded organisation, their mission to help Australian consumers make better purchasing decisions: by reviewing consumer products, services and organisations, and advising and campaigning on issues as diverse as banking fees, energy efficiency, and food labelling.

Continue reading CHOICE (website redesign)

Rightcar (website redesign)

Clemenger BBDO, NZ Transport Agency, 2011-2013

This project involved the complete re-design of the website for the New Zealand Transport Agency, and later a series of targeted mobile versions.

This great website aims to help people discover how safe their own car is and educate them about choosing a safer car for the next time they buy.

Continue reading Rightcar (website redesign)

Toyota FJ: Top To Bottom (launch campaign)

Proximity Wellington, Toyota New Zealand, 2011

Toyota wanted to celebrate the Land Cruiser’s 60 year anniversary as a legendary kiwi icon, and launch a brand new Land Cruiser – the ‘FJ’.

We decided to take the FJ for an epic test drive – from the top to the bottom of New Zealand – proving its off-road credentials and taking kiwis along for a “legendary journey” through seldom-seen parts of our beautiful country.

Continue reading Toyota FJ: Top To Bottom (launch campaign)