DT Digital, CHOICE Australia, 2013-2015
CHOICE have been a trusted and valuable Australian institution for more than 50 years. An independent and member-funded organisation, their mission to help Australian consumers make better purchasing decisions: by reviewing consumer products, services and organisations, and advising and campaigning on issues as diverse as banking fees, energy efficiency, and food labelling.
Continue reading CHOICE (website redesign)
Proximity Wellington, Toyota New Zealand, 2012
For the exciting launch of the new Toyota 86 sports car, New Zealand’s first shipment was hijacked by a mysterious organisation calling themselves ‘The Fun Police’.
This sparked a nationwide hunt for the missing vehicle that spanned multiple advertising channels – both online and off.
Continue reading Toyota 86: The Fun Police
Proximity Wellington, Toyota New Zealand, 2011
Toyota wanted to celebrate the Land Cruiser’s 60 year anniversary as a legendary kiwi icon, and launch a brand new Land Cruiser – the ‘FJ’.
We decided to take the FJ for an epic test drive – from the top to the bottom of New Zealand – proving its off-road credentials and taking kiwis along for a “legendary journey” through seldom-seen parts of our beautiful country.
Continue reading Toyota FJ: Top To Bottom (launch campaign)